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Is Natural Foundation and Concealer Effective?

Foundation is the first product we use in our makeup routine after cleaning and moisturizing our skin. So, foundation is the essential product to invest in because it literally forms the foundation of our make-up use. Many conventional foundations use harmful ingredients that can dry our skin’s natural oils and worsen fine lines, breakouts, and pigmentation. 

Even though conventional foundation and concealer seemingly cover up these skin problems, they, unfortunately, do damage our skin in other ways. Most commercial foundations use toxic ingredients like parabens and PEGS which damage our skin and cause adverse effects internally. Natural foundations use natural and organic ingredients straight from the earth to benefit, heal, and protect our skin. Plus, natural make-up products don’t include those toxic ingredients that are harmful to our well-being.

natural foundation

Most people use cosmetics, like foundations and concealers daily.

Photo by Wesley Carvalho from Pexels

Why is Natural Foundation and Concealer Effective? 

Natural foundation and concealer are specifically formulated with natural and organic ingredients from the earth. That’s right; everything we need can be found in nature. Even when it comes to our cosmetic products.

Commercial make-up products use a ton of synthetic ingredients that promise forever-young skin, even tone, and full coverage. However, these products contain chemicals, we can’t even pronounce, that aren’t formulated to nourish, protect, and heal the skin.

There are endless reasons to turn your cosmetic station into a natural product paradise. Selflessly, natural foundations are environmentally-conscious. Many big brand cosmetic companies test on animals and have a large ecological footprint from the manufacturing process. But, certified organic products are ethically focused on treading lightly on the earth by not testing on animals and not mass-producing their products.

Plus, selfishly, deciding to opt for a natural foundation also treads lightly on your skin. Natural cosmetics are formulated with plant-based ingredients, including moisturizing oils for plump skin, fruit and plant pigments that don’t damage your natural skin’s barrier, and natural luminizers that add a nourishing glow to your skin.

The major benefit of natural foundations is that they contain natural ingredients which add antioxidants, minerals, and vitamins to your skin. These effective formulas powerfully nourish and heal the skin, leaving your skin feeling and looking beautiful even after removing your makeup.

The Dangers of Commercial Foundation

If you have or are using conventional foundations and concealers, turn to the ingredient list. These big scientific words are terrifying. Maybe it’s because we can’t pronounce them, maybe it’s because we’ve never researched them. Either way, there are a few ingredients that you should avoid when purchasing your next foundation

Firstly, PEGS are mostly found in most cosmetic products. PEGS are known to be safe in moderate amounts. However, they contain impurities, ethylene, and 1,4-dioxane, which are known carcinogens and respiratory irritants. Long-term use of these compounds could penetrate your skin’s barrier and cause damage.

Secondly, parabens are considered harmful chemicals because they disrupt the hormonal balance in your body. The adverse effects of parabens on your skin cause brittle, dry, and irritable skin. 

natural foundation
Natural concealers can be just as effective as commercial concealers without the harmful side effects.

Lastly, another harmful chemical found in most conventional foundations and concealers is formaldehyde as a preservative. Formaldehyde is known to cause irritability of the skin, cause dry and cracked skin, and cause allergic reactions. 


Mentioning the dangerous chemicals in commercial beauty products is not because we want to scare you. But, it is important to take the time to get to know what is in the products we use daily. Natural cosmetic products use ingredients that we know and can easily research and assess whether we want to use them or not. 

The Benefits of Natural Foundations 

The ingredients of natural foundations offer hydrating and nourishing properties that leave the skin feeling and looking healthy. Natural cosmetics have various benefits without the unnecessary chemicals that will make you go “WOW” after trying them. 


  • More natural ingredients mean fewer potentially harmful ingredients.
  • Lower chance of skin irritation or allergic reactions. 
  • Safer for sensitive skin types. 
  • Contains nourishing ingredients. 
  • Eco-friendly.
  • Don’t test on animals. 
  • Specifically formulated with your skin’s health in mind. 

Choosing the Correct Natural Foundation and Concealer for Your Skin Type

Many ethical brands offer a wide variety of natural cosmetics, so to help you along your natural foundation journey, we take a look at which natural foundations work best for different skin types. 


If you have normal skin that is neither dry nor oily, most natural foundations will work for you. Finding the right natural foundation will be about your individual preference of texture, tone, and what works best on your skin. 


If you have oily skin, natural foundations that are water-based or use finer oils are the way to go. People with oilier skins tend to have bigger pores that clog up easily, so you want to find a natural foundation that doesn’t use a rich oil base. These foundations will easily blend into your skin without blocking your pores and creating a breakout. 


If you have delicate or dehydrated skin, use a natural foundation that is oil-based. Foundations with oilier or waxier textures will moisturize your skin while providing the even coverage you need. Opt for natural foundations that don’t contain alcohol-based ingredients because these will dehydrate your skin further. They may also irritate your skin. 

Overall, deciding on natural foundations and concealers depends on your preference and skin type. However, natural products will ensure that your skin is protected, nourished, and hydrated by enhancing your skin’s natural glow

It’s Time To Strengthen Your Skin’s Foundation! 

Choosing natural foundations and concealers is the first step of your natural cosmetic journey. As the cosmetic most people use daily, natural foundations are effective for clearer, happier, and healthier skin. With nourishing and healing benefits, natural cosmetic products protect your natural skin while enhancing your natural glow with beautifying effects! Have you started using natural foundations yet?

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The Green You


Aidan Tyler-Scott

Aidan Tyler-Scott


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